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What is Link Bait? Know Everything about Link Baiting

Bloggers are known for their natural ability to create link bait – content that is shareable and has the potential to go viral. As bloggers understand the importance of engaging content, they strive to create interesting and valuable posts that their audience will want to see, share, and link to.

However, figuring out what content will resonate with your audience and be shareable can be challenging. But fear not, there is a science behind effective link baiting that we will explore in this article. By understanding the design choices that make content more shareable, you can gain inspiration to create your own successful link bait.

In this article, we will delve into the concept of link baiting, and provide examples of link baiting done right to inspire you in creating your own engaging content.

What is Link Bait?

Link bait refers to content or techniques used in digital marketing or content creation with the primary goal of attracting attention, generating buzz, and encouraging others to link to or share the content. Successful link bait typically possesses certain characteristics that make it effective in attracting links and generating traffic.

Link bait is a type of content intentionally created to attract and entice other websites or online platforms to link to it. This strategy is commonly used in search engine optimization (SEO) to generate inbound links, which are vital for enhancing a website’s authority and visibility in search engine rankings. Link bait can take various forms, such as informative articles, captivating videos, engaging infographics, or interactive tools that offer value to users.

The ultimate objective of link bait is to develop content that is exceptionally compelling, interesting, or shareable, thereby naturally attracting links from other websites without explicit outreach or promotion. When executed successfully, link bait can result in increased website traffic, improved search rankings, and enhanced online visibility, making it a critical component of SEO success.

What Makes Link Bait Successful?

Here are some factors that contribute to the success of link bait:

High-quality and valuable content: Link bait content needs to be well-crafted, engaging, and provide value to the target audience. It should be informative, entertaining, or thought-provoking, and offer unique insights, ideas, or perspectives that are not easily found elsewhere.

Emotional appeal: Link bait often leverages emotions to capture attention and generate shares. Content that evokes strong emotions such as humor, awe, anger, surprise, or controversy tends to be more shareable and link-worthy.

Relevance and timeliness: Link bait that is timely and relevant to current events, popular topics, or trending discussions is more likely to attract attention and generate links. Keeping an eye on the latest news, trends, and discussions can help in creating link bait that resonates with the target audience.

Virality and shareability: Link bait that is designed to be easily shareable across social media platforms, blogs, and other online channels can help amplify its reach and generate more links. This may include the use of captivating headlines, engaging visuals, and social sharing buttons to encourage easy sharing.

Authority and credibility: Link bait that comes from a reputable source or demonstrates expertise and credibility on a particular topic is more likely to attract links. Building authority in the niche or industry through consistent content creation and establishing expertise can help in creating successful link bait.

Unique and original content: Link bait that offers something new, fresh, or unique is more likely to stand out and attract attention. Avoiding generic or repetitive content and providing a unique perspective, data, or insights can make link bait more successful.

Outreach and promotion: Effective outreach and promotion of link bait content are crucial for its success. Proactively reaching out to relevant influencers, bloggers, or websites, and leveraging social media, email, and other marketing channels can help in generating more links and traffic.

User engagement and interactivity: Link bait that encourages user engagement, such as through comments, discussions, polls, or quizzes, can help in driving more traffic, shares, and links. Creating interactive and participatory content can increase its effectiveness as link bait.

Most Popular Types of Link Bait

1. List Posts

Resource lists are incredibly popular as they drive traffic, social shares, and bookmarks. Listicles provide a comprehensive and convenient source of information that people are interested in. The longer the list, the better, as it’s likely to contain more valuable content.

Lists can be created for any topic, making them versatile and adaptable to various social networks. For instance, you can create a list of the top 50 experts on Twitter or the 25 best Facebook pages in your niche or industry to cater to a specific network.

However, simply listing 25 or 50 items without providing additional content to support the list is not enough. It’s crucial to offer real value to readers through your content. If your content doesn’t provide value, search engines like Google will recognize that, and your ranking in the SERPs may suffer.

How to get links to your list?

There are several ways to get links to your list, depending on what type of list you are referring to. Here are some general suggestions:

Create valuable content: Develop high-quality and shareable content, such as blog posts, articles, infographics, or videos, that are relevant to your list. Share this content on your website or blog, and promote it on social media to attract links from other websites interested in sharing valuable information with their audience.

Outreach and networking: Build relationships with influencers, bloggers, websites, and communities in your list’s niche. Reach out to them genuinely and request links to your list if it adds value to their content or audience. Authentic relationship-building and personalized outreach can be effective in obtaining links.

Guest posting: Offer to write guest posts for other websites or blogs that are related to your list’s topic. Include links to your list in your author bio or within the content itself. Guest posting can help you showcase your expertise, build relationships, and earn links back to your list.

Directory submissions: Submit your list to relevant directories or resource lists that accept submissions. This can help you gain visibility and potentially earn links from authoritative websites in your niche.

Social media marketing: Promote your list on social media platforms, engage with your audience, and encourage them to share your list with their followers. Social media can help you generate buzz, drive traffic, and potentially earn links from other websites or blogs.

Collaborations and partnerships: Collaborate with other websites, businesses, or organizations that are relevant to your list’s topic. This could include co-creating content, hosting joint events, or cross-promoting each other’s lists. Collaborations can lead to mutual links and increase the visibility of your list.

2. Infographics

It is highly likely that everyone reading this is familiar with infographics, also known as information graphics or data visualizations. You may recall the infographic I previously shared that walked you through the steps of building successful link bait.

What makes infographics so popular is their ability to transform even mundane information into something interesting through effective graphic design. They simplify complex information by presenting it in visually appealing graphs and concise statistics.

In the case of my infographic for successful link bait, it cleverly uses an analogy of fishing to illustrate the process. This analogy allows the reader to grasp the information in a relatable way.

What makes an infographic successful?

Successful infographics typically share two key characteristics. Firstly, they boast visually appealing and well-crafted graphic design. Cutting corners in this area is not advisable; if you lack design expertise, it’s worthwhile to seek the assistance of a skilled graphic designer to create your infographic. Secondly, the information presented in the infographic must be relevant and interesting to the intended audience, be it a general audience or a specific industry audience.

What makes an infographic go viral?

Several factors can contribute to the viral success of an infographic:

How can you get links to your infographic?

There are several strategies you can use to obtain links for your infographic and enhance its online visibility. Here are some tips:

3. Videos

One type of link bait that has gained significant popularity in recent years is videos.

Videos have become a powerful tool for link bait, offering a unique and engaging way to present information, entertain, and provide value to users. Here are some reasons why videos can be an effective type of link bait that can enhance your SEO strategy:

What contributes to the success of a video?

The success of a video on most blogs is often associated with the credibility and popularity of the speaker or the person being interviewed. The larger the name or reputation in your industry, the more likely people are to watch and share the video.

However, it’s important to ensure that your video offers valuable insights and maintains high production quality to impress your viewers, rather than simply relying on the popularity of the speaker.

What triggers viral videos?

Viral videos are typically random events, as seen from the top videos on YouTube at any given time. It only takes one person with a large following on their blog or social network to notice and share a video to set off a viral chain reaction.

Videos are highly shareable due to the ease of sharing on social media platforms. When you post a YouTube link on your social media profile, the video can play directly in other people’s news feeds. Videos are also easily embeddable on various platforms, and strategic use of keywords can help rank them well in YouTube and Google video search results.

How can you generate links from your video?

Popular video hosting sites like YouTube allow you to include links in the video description. If your video goes viral, these links can gain significant exposure, leading to increased traffic as people want to learn more about the person, blogger, or business behind the video.

4. Evergreen Content

One powerful tool in your SEO arsenal is evergreen content, which can act as a bait link to attract and retain visitors over the long term. In this article, we’ll explore what evergreen content is and how it can benefit your SEO strategy.

What is Evergreen Content?

Evergreen content refers to content that remains relevant and valuable to readers regardless of the passage of time. Unlike news articles or trending topics, which may lose relevance quickly, evergreen content is timeless and continues to provide value to readers long after it’s published. It’s called “evergreen” because it’s always fresh, like an evergreen tree that retains its leaves throughout the seasons.

Examples of evergreen content can include how-to guides, tutorials, in-depth articles, and comprehensive resource lists. These types of content typically cover topics that are not tied to a specific date or event and offer information that is helpful and useful to readers for an extended period of time.

How Does Evergreen Content Work as a Bait Link?

A bait link is a term used in SEO to describe a link or piece of content that is designed to attract and engage users, encouraging them to click and stay on your website. Evergreen content can act as a bait link by providing valuable information that users are actively searching for, and by offering a solution to their problems or answering their questions.

When you create high-quality evergreen content, it can attract a steady stream of organic traffic to your website over time. This is because evergreen content tends to rank well in search engine results pages (SERPs) due to its relevance and usefulness to users. When people find your evergreen content through search results, social media, or other websites, they are more likely to click on the link and stay on your website to consume the content.

As users spend more time on your website engaging with your evergreen content, it can lead to increased engagement metrics such as longer session durations, lower bounce rates, and higher page views. These positive engagement signals can be beneficial for your overall SEO strategy, as search engines like Google take user engagement into consideration when determining the relevance and quality of a website.

Why is Evergreen Content Important for SEO?

Evergreen content plays a critical role in your SEO strategy for several reasons:

5. Comprehensive Guides

When it comes to search engine optimization (SEO), bait link is a proven tactic to attract inbound links and boost website authority. One type of bait link that has gained popularity among content creators and SEO professionals is comprehensive guides.

Comprehensive guides are in-depth, authoritative pieces of content that provide valuable information and insights on a specific topic. They are typically longer and more detailed than regular blog posts, covering a topic comprehensively and serving as a go-to resource for readers.

Here are some reasons why comprehensive guides can be an effective type of bait link that can enhance your SEO strategy:

6. Controversial Content

When creating controversial content as a bait link, it’s essential to keep a few best practices in mind:

Why is Controversial Content Important for SEO?

Controversial content can be a valuable tool in your SEO strategy for several reasons:

Tips for Creating Controversial Content as Bait Link

When creating controversial content as a bait link, it’s important to keep a few best practices in mind:


What does link bait mean?

Link bait refers to the creation of compelling and shareable content with the goal of attracting natural backlinks from other websites. It involves creating content that is valuable, unique, and relevant to a target audience, enticing them to click on the link and share it with others.

Link bait can include various types of content, such as articles, infographics, videos, or interactive tools, that are designed to be highly shareable and generate buzz in the online community. The ultimate aim of link bait is to improve website authority, rankings, and SEO performance by attracting high-quality backlinks, which can contribute to increased visibility, traffic, and credibility on the web.

How to bait a link?

Baiting a link involves creating content that is so compelling and valuable that other websites are naturally motivated to link to it. Here are some effective strategies for baiting links: Create High-Quality Content, Offer Expert Insights or Opinions, Use Eye-Catching Headlines and Titles, Leverage Visual Content, and Outreach to Relevant Websites.


Link baiting is a powerful SEO strategy that involves creating compelling and shareable content to attract natural backlinks from other websites. By providing valuable and unique content that resonates with users, link baiting can help improve website authority, rankings, and overall SEO performance.

It is essential to understand the ethical and strategic aspects of link baiting to avoid any negative impacts on SEO. Incorporating link baiting as part of a comprehensive SEO strategy can diversify content, generate social media buzz, and increase engagement and traffic, ultimately contributing to a successful SEO campaign.

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